Bo’s Coffee makes getting coffee quicker via Facebook chatbot, Botty

Bo's Coffee BOTTY Advance Ordering Chatbot
Botty is a Facebook Messenger chatbot that allows coffee drinkers to order in advance before reaching the café.

Meet Botty. 

The country’s first chatbot that takes order for coffee and other drinks in advance at any Bo’s Coffee nationwide.

With the product campaign tagline, “skip the line, order online”, Botty is aimed at giving always-on-the-go Bo’s coffee drinkers a seamless experience by allowing them to order online via the Facebook messenger before they reach the café.

“We want to serve those who are in a hurry. Based on my personal experience, when I have a meeting, I wish I could just pick up my coffee and go. We also got the same feedback from our customers. With technology, you’ll always find a way to enhance customer experience,” Bo’s Coffee CEO Steve Benitez told in an interview during Advance Ordering Botty Cebu launch at the Capitol branch of the coffee shop.

Bo's Coffee CEO Steve Benitez
Bo’s Coffee Founder and CEO Steve Benitez aims to advance customer experience starting off with Botty this year and other digital innovation in the coming years.

How to Use Botty

  1. Go to Facebook Messenger then search and click for “Bo’s Coffee Advance Ordering BOTTY”.
  2. Click Get Started.
  3. Click Order Now.
  4. Click Send Location.
  5. Enter, Submit, and Confirm Location.
  6. Click Use This Store
  7. Select a Menu (Hot Coffee Based Beverages, Iced Coffee Based Beverages, Hot Non-Coffee Beverages, Blended Beverages, Water, Signature Chocolate, Shaken Iced Tea, Signature Beverage, Seasonal Beverage)

Intuitive steps then follows where you can customise your drink, add to cart, choose payment method and get your order once you arrive at your designated coffee shop.

Customers can pay cash at the counter upon pick up or pay online using Visa or Mastercard credit/debit cards or Paymaya card.

Cashless Retail

Benitez said that Botty is also a step towards making Filipinos go cashless in doing a purchase.

“The Philippines is so behind in cashless retail. We want people to adapt to the e-wallet culture which is actually more safe and convenient as you don’t have to carry cash with you all the time,” explained Benitez.

According to Botty creator Cary Gee, digitalising systems is good for business. 

“We have used this kind of technology in restaurants overseas and sales go up to about 25 percent,” said Gee.

He added that allowing online payments also brings convenience to the employees as well as savings to business owners. 

Cary Gee and Steve Benitez
BOTTY creator Cary Gee shares with the media that Bo’s Coffee’s advance ordering chatbot system benefits not only the customers but the employees as well.

“Cash management is very expensive that’s why other countries are going cashless in doing transactions,” said Gee noting China’s multi-platform WeChat as an example.

WeChat is a social media app that allows voice and text messaging as well as mobile payment for retail purchases and even salary remittances.

Higher Experience

Botty is currently in the Facebook Messenger app as it loads faster than any other apps in the Philippines. 

Benitez, however, said that the chatbot is just one of the many technological innovation that Bo’s will launch in the coming year to make “customer experience higher”.

Currently, Botty is only available to all the 47 company-owned Bo’s Coffee shops in the country, Chief Operating Officer Rachel Fallarme said.

Bo’s has a total of over a hundred stores nationwide including franchises. 

“Soon, selected stores will have curb side pick up areas,” added Fallarme.


Please enter your comment!
Please enter your name here