Mandaue City to launch digital brand campaign promoting SMEs

Choose Mandaue Campaign

In a bid to revive its local economy amid the COVID-19 pandemic, the Mandaue Investment Promotions Action Center (MIPAC) is launching a digital brand campaign called CHOOSE MANDAUE to give local businesses an online boost.

Kristian Marc Cabahug, executive director of MIPAC, revealed that there’s a clamor from local business owners to help them go digital and make their products and services more accessible online.

“Under this campaign, we will help the business sector in their digital marketing and promotions. We are presently coordinating with our respective barangays to help us better identify what industries to showcase from their areas,” said Cabahug.

The CHOOSE MANDAUE brand campaign will be launched by 2:00 P.M. tomorrow via a live post on MIPAC’s official Facebook page. The campaign’s official website, will be unveiled during the launch.

The website, which is aimed to make doing business in Mandaue City easy, provides vital information for existing and potential investors – why they should invest in Mandaue, what are the requirements, the incentives they can avail and the application forms available online.

The brand campaign is in line with the program of the Mandaue City Government to uplift the welfare of the Mandauehanons and the local economy of the city amidst its continuing battle against the COVID-19 pandemic.

“The CHOOSE MANDAUE branding is very timely. This is not just a mere slogan to urge and attract local and foreign investors to invest in our beloved city, but rather it serves as an inspiration to every Mandauehanon – a much needed reminder of how great our products, our place, our community and our people are,” said Mandaue City Mayor Jonas Cortes.

With the campaign, entrepreneurs of the city can expect more training, seminars, and numerous project collaboration through its development partners namely the Mandaue Chamber of Commerce and Industries (MCCI), the Department of Trade and Industries (DTI), and other institutions and groups whose vision is to uplift the plight of the city’s constituents.


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