Starbucks brings holiday cheer with Carry the Merry campaign, unveils 2021 planners and organizers


It’s that time of the year again when Starbucks lovers get into a frenzy collecting stamps for that sought-after planner. And Starbucks Philippines has made sure that despite how challenging the year 2020 has been, everyone continues the tradition of sipping their favorite holiday drink and acquiring the Starbucks planner of their choice as they #CarryTheMerry for the rest of the year and the coming one. 

“The presence of Starbucks has been continuously felt in the holiday celebrations of Filipinos,” said Keith Cole, Starbucks Philippines Head of Marketing and Category. 

“This year, our global message Carry the Merry is an invitation for everyone to celebrate the spirit of the season, by sharing the love and gratitude through Starbucks holiday staples that bring them cheer,” he added. 

Starting November 3, 2020 until January 4, 2021, two designs each of the Starbucks Planner and the Organizer will be made available to coffee lovers who want to chronicle their plans and dreams for 2021.

The Starbucks Siren Planner, which comes in the brand’s signature green color, features a debossed Siren design on a hardbound recycled PU (synthetic) leather cover. 

On the other hand, the Starbucks Teavana Youthberry Planner, which is yellow in hue, is a fun and modern take on the art of tea-drinking. On its recycled PU leather cover is the enchanting Siren Tail design in gold. Both planners contain eco-friendly paper produced in a facility certified by the Forest Stewardship Council, an independent, non-profit organization that promotes the responsible management of the world’s forests.  

Aside from the planners, collectors can also start availing of the Starbucks Frappucino Coral Organizer, which features a feminine and chic color, premium rose gold Starbucks logo zipper pull and several built-in pockets for storing IDs and cards. Those looking for a more classic and minimalist design can opt for the timeless-looking Starbucks Reserve Black Organizer. Reflective of the premium coffee exclusively served in Starbucks Reserve stores nationwide, it exudes an air of authority and is the ideal lifestyle companion for coffee lovers on the go. Both organizers come with a multifunctional carrier. 

The Starbucks Planners and Organizers are complete with a set of fun and colorful stickers, a bookmark and the ever-present vouchers containing amazing deals for Starbucks consumers.  

“To many, Starbucks is a reassurance that the holiday is here. It has always been part of the festivities with its rich mix of familiar and new flavors. And while our celebrations sing a different tune this year, our goal is to ignite a spark of joy and hope in people. This time around, we bring an invitation to carry the merry, little by little, and inspire people to share moments of joy,” says Jo-Ann Ramos, Starbucks Philippines Marketing Manager. 

To own the 2021 Starbucks Planner or Organizer, collect a total of 18 stickers using either the paper promo card or the e-promo card in the Starbucks Philippines Mobile app. Get one sticker when you buy a Tall, Grande or Venti handcrafted beverage in-stores.

Starting November 17, Starbucks Rewards members can use the Mobile Order and Pay feature of the app to order their favorite beverages and claim them in-stores.


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